I’m Generation X: born in the ’70s, shaped by the ’80s, and raised before life became permanently connected.


Coming from the last generation who played dodgeball and stickball in the streets, and tried to jump sketchy, self-made wooden ramps on customised BMX bikes, we were the architects of our own youth — and of plenty of treehouses deep in the forest.
During the summer holidays, our parents kicked us out of the house with a European Interrail ticket in one hand and a stupidly overpacked backpack in the other, ready to explore life beyond our comfort zones. Along the way, we spent our last money on fresh batteries for our Sony Walkman, just to keep listening to our favourite bands.
We travelled in cars without seat belts, sat in smoking cabins on planes, and never wore helmets on our bikes or skateboards. Yet, somehow, we are still here — laughing about a lifetime of good memories.
Memories that began as dreams before becoming unforgettable experiences. We shaped our lives from our own dreams, not from someone else’s Instagram or Facebook account. We absorbed places and moments instead of immediately capturing and sharing them on social media.
Our cameras were loaded with 24- or 36-exposure rolls of film, and every picture was carefully considered. Each frame was one of only 24 decisions — a thought, a reason, a chance to create the photograph.
We believed in our choices and in the technical skills we had. Still, when we collected the prints, it was either a moment of satisfaction or disappointment.
But nevertheless, we had a great time together and still carry those blurry, over- or underexposed memories in our minds. We remember them because they were special — more meaningful than the perfect camera setting. We accepted the imperfection of the photograph because of the perfection of the moment.
Today, I work as a creative filmmaker. I try to avoid blurry, over- or underexposed images. I look for perfection in the picture — through my eye, my experience and the technical possibilities available to me.
I studied Communication Design and Arts in Hamburg before starting my career at international advertising agencies in Germany and later abroad. I worked as a Creative Director for Marlboro Motorsport International, collaborating with the Ferrari Marlboro Formula One Team and the Ducati Marlboro MotoGP Team — a dream job come true.
After many years of burnt rubber and fuel, I decided to find my own path. I left my job and went freelance, supporting clients and agencies with my deep understanding of advertising, graphic and digital design, photography, and cinematography.
A decision I have never regretted. But change — and staying open and curious about new challenges — has always been part of my story. And so, after years of working independently, I found myself back at a social media agency, bringing everything I have learned along the way into a new chapter.
So, that’s it.
Or rather: not yet.
Life goes on. There are still many dreams to realise, frontiers to explore, and stories to tell.
Life isn’t about finding yourself. Life is about creating yourself.
– George Bernard Shaw



