What’s the color of your DNA? The designer Iona Inglesby started Dot One, a startup in 2015, which focuses on clothing and posters created by customers color of their DNA.

The DNA test is similar to a paternity test. Through a customized and specially developed algorithm colors are linked to the DNA code.

It’s a great idea and I believe very special for many customers. But as great the idea is as expensive it is. A poster costs approx. 200 Euro and a scarf around 420 Euro.