Amnesty International Ads

With all the talk about brands incorporating street art into their campaigns, we came across a terrific example of a non-profit – Amnesty International in the Czech Republic – incorporating the street stencil aesthetic into a series of terrific advertisements. The creative agency for them is Leo Burnett We love how the stencils for the ad are dirty, blurry, and fucked up. Extremely raw, authentic, and poweful. On this one, Leo Burnett got the details right. In a big way.

Indeed, this is a very good add! It has been launched in 2006 but as sad as it is – timeless.