The first-ever human figure made from 100% liquid.

To launch Gatorade’s new electrolyte water G Active, in collaboration with TBWAChiatDayunit9 made a true-to-life water athlete, animated it in mid air, and caught it on camera.

The custom-made “rain rig” dripped water in complete sequence and harmony. It recreated the figure of a real athlete in a liquid animation. Each unit contained 64 litres of water, with 8 units running at any one time. This meant they used half a tonne of water to bring the whole system together.

To see how the idea was brought to life, watch the Behind The Scene Video.