It’s out now and you maybe have seen it. The new 2010 promo campaign from G-Star with Liv Tyler. These beautiful black and white images has been taken by Anton Corbijn. G-Star wants to get bigger and better in the US and they believe that using Liv Tyler is a good way to do so. The Dutch brand believes that she has a level of sensuality and this is very important for how they want to position G-Star within the women’s context.

I think they did the right choice.